Privacy Policy

1. Introduction

p444 ("we", "us", "our") is committed to protecting the privacy and personal data of all users who access the p444 Platform at p444.lat ("the Platform"). This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by p444.

By registering an account, making a deposit, placing a bet, or otherwise using the p444 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal information as described herein. If you do not agree with this Privacy Policy, you must not use the p444 Platform.

This Privacy Policy should be read alongside the p444 Terms and Conditions and the p444 Responsible Gaming Policy, both of which are available on this website.

2. Data Controller

For the purposes of this Privacy Policy, p444 acts as the data controller in respect of the personal information collected through the Platform. Enquiries regarding the processing of your personal data may be directed to the p444 support team using the contact details set out in Section 14 of this policy.

3. Information We Collect

3.1 Information You Provide Directly

When you register an account with p444, we collect the personal information you submit during the registration process and any subsequent updates to your account profile. This includes:

• Full legal name;
• Date of birth (for age verification purposes);
• Residential address;
• Email address;
• Mobile telephone number;
• National identity documentation provided during KYC verification (such as a copy of your CNIC or passport);
• Payment method details, including account numbers for JazzCash, Easypaisa, HBL, UBL, Meezan Bank, or Bank Alfalah as applicable;
• Any communications you submit to p444 support, including live chat transcripts and email correspondence.

3.2 Information Collected Automatically

When you access the p444 Platform, certain technical information is collected automatically by our systems. This includes:

• IP address and approximate geographic location derived from it;
• Device type, operating system, and browser version;
• Session duration, pages visited, and navigation paths within the Platform;
• Betting and gaming activity records, including wagers placed, games played, outcomes, and transaction history;
• Cookie identifiers and similar tracking data as described in Section 6.

3.3 Information from Third Parties

p444 may receive supplementary identity and verification information from third-party KYC service providers engaged to assist with identity verification, fraud screening, and age confirmation. We may also receive information from payment processors in connection with deposit and withdrawal transactions.

4. How We Use Your Information

p444 uses the personal information we collect for the following purposes:

• Account Administration: To create, manage, and maintain your p444 account, including processing login authentication, updating account details, and communicating account-related notifications;
• Transaction Processing: To process PKR deposits, withdrawals, and internal account transfers through the supported Pakistani payment channels;
• Identity Verification: To fulfil our Know Your Customer (KYC) obligations, verify your age and identity, and confirm the ownership of payment methods used on the account;
• Responsible Gaming: To monitor gameplay patterns and account activity for indicators of problem gambling behaviour, and to facilitate the operation of deposit limits, loss limits, and self-exclusion tools;
• Fraud Prevention: To detect, investigate, and prevent fraudulent activity, multiple account creation, money laundering, and other prohibited conduct;
• Platform Improvement: To analyse usage patterns, troubleshoot technical issues, and improve the functionality and user experience of the p444 Platform;
• Legal Compliance: To comply with applicable legal and regulatory obligations, respond to lawful requests from competent authorities, and maintain records required by law;
• Customer Support: To respond to your enquiries, resolve complaints, and communicate with you regarding your account;
• Marketing Communications: Where you have provided consent, to send you promotional offers, bonus notifications, and platform updates by email or mobile notification. You may withdraw consent for marketing communications at any time.

5. Legal Basis for Processing

p444 processes your personal data on the following legal bases:

• Contractual Necessity: Processing necessary to perform the contract between you and p444 — including operating your account, processing transactions, and providing the services you have requested;
• Legal Obligation: Processing necessary to comply with applicable legal requirements, including KYC and anti-money laundering obligations;
• Legitimate Interests: Processing necessary for the legitimate interests of p444, including fraud prevention, platform security, and improving our services, where such interests are not overridden by your fundamental rights;
• Consent: Processing based on your explicit consent, such as marketing communications, where consent has been freely given and can be withdrawn at any time.

6. Cookies and Tracking Technologies

The p444 Platform uses cookies and similar tracking technologies to enhance your experience, maintain your session, analyse usage, and support platform security. Cookies are small data files stored on your device by your browser.

p444 uses the following categories of cookies:

• Strictly Necessary Cookies: Required for the operation of the Platform, including maintaining your logged-in session and processing transactions. These cannot be disabled without materially impairing Platform functionality;
• Analytical Cookies: Used to collect aggregated, anonymised data about how players interact with the Platform, enabling us to identify and address usability issues;
• Functional Cookies: Used to remember your preferences, such as language settings or display preferences, to improve your experience on return visits.

You may adjust your cookie preferences through your browser settings. Disabling strictly necessary cookies will affect your ability to use the p444 Platform. For other cookie categories, blocking them will not prevent you from accessing the Platform but may reduce the quality of your experience.

7. Disclosure of Your Information

p444 does not sell your personal data to third parties. We may share your personal information with the following categories of recipients strictly as necessary:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other payment infrastructure partners, to the extent necessary to process your transactions;
• KYC and Fraud Prevention Providers: Third-party identity verification and fraud screening services engaged by p444 to assist with regulatory compliance;
• Game Providers: Live casino studio providers and slot game suppliers who operate games accessible through the p444 Platform, to the extent necessary to deliver those games and maintain game integrity;
• Legal and Regulatory Authorities: Where required by applicable law, court order, or regulatory obligation, p444 may disclose personal data to competent governmental, regulatory, or law enforcement authorities;
• Professional Advisers: Legal, financial, and technical advisers engaged by p444 who are bound by confidentiality obligations.

All third parties with whom p444 shares personal data are required to handle that data in accordance with applicable data protection standards and to use it only for the purpose for which it was shared.

8. International Data Transfers

The operation of the p444 Platform may involve the transfer of personal data to service providers located outside Pakistan. Where such transfers occur, p444 takes appropriate steps to ensure that your personal data receives an equivalent level of protection, including through the use of contractual safeguards with the relevant service providers.

9. Data Retention

p444 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. Account data and transaction records are typically retained for a minimum of five (5) years following account closure to meet anti-money laundering and financial record-keeping requirements. Data that is no longer required will be securely deleted or anonymised.

10. Your Rights

Subject to applicable law, you may have the following rights in respect of your personal data held by p444:

• Right of Access: The right to request a copy of the personal data p444 holds about you;
• Right to Rectification: The right to request correction of inaccurate or incomplete personal data;
• Right to Erasure: The right to request deletion of your personal data in certain circumstances, subject to our legal retention obligations;
• Right to Restriction: The right to request that we restrict the processing of your personal data in certain circumstances;
• Right to Object: The right to object to processing of your personal data based on our legitimate interests;
• Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact the p444 support team using the contact details in Section 14. p444 will respond to verified requests within a reasonable timeframe and in any event within thirty (30) days. We may need to verify your identity before processing any request.

11. Children's Privacy

The p444 Platform is strictly for adults aged 18 years and above. p444 does not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from a person under 18, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered an account on p444, please contact us immediately.

12. Security Measures

p444 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include SSL/TLS encryption for all data transmitted between your device and the p444 Platform, access controls limiting internal access to personal data to authorised personnel on a need-to-know basis, and regular security assessments of Platform infrastructure.

While p444 takes reasonable steps to protect your personal data, no method of electronic storage or transmission is entirely secure. You are responsible for maintaining the confidentiality of your p444 login credentials and for notifying p444 promptly if you suspect any unauthorised access to your account.

13. Changes to This Privacy Policy

p444 reserves the right to amend this Privacy Policy at any time. Material changes will be communicated to registered players by notice on the Platform or by email. The date of the most recent revision is displayed at the top of this page. Continued use of the p444 Platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a privacy-related complaint, please contact the p444 data team:

• Email: [email protected]
• Live Chat: Available 24/7 via the p444 Platform

p444 will acknowledge privacy enquiries promptly and endeavour to provide a substantive response within thirty (30) calendar days.